Why is it often hard for management to get serious about quality assurance?

Solving problems is a high-visibility process; preventing problems is low-visibility.
This is illustrated by an old parable:
In ancient China there was a family of healers, one of whom was known throughout the land and employed as a physician to a great lord. The physician was asked which of his family was the most skillful healer. He replied, "I tend to the sick and dying with drastic and dramatic treatments, and on occasion someone is cured and my name gets out among the lords." "My elder brother cures sickness when it just begins to take root, and his skills are known among the local peasants and neighbors." "My eldest brother is able to sense the spirit of sickness and eradicate it before it takes form. His name is unknown outside our home."